If you are reading this in 2013, I am willing to bet $20 that you haven’t used a floppy disk within the last week.
But even if you haven’t used one in years, the floppy disk is an image that is universally recognized, and will most likely never be forgotten. To kids currently learning to use computers, the floppy disk is no longer a physical data storage device, it’s an icon to click on in order to save a file.
The floppy disk is an obsolete artifact of the past, an illustration of what happens when people become accustomed to something that change becomes nearly impossible. The floppy disk represents tradition, something of the past that is no longer relevant today, but still lingers within culture.
To the entrepreneur, tradition is nothing more than an opportunity for change; a challenge to do things better rather than submit to the way things have always been done. Instead of blindly accepting artifacts of culture, the entrepreneur questions and thinks critically about things that can be changed.
Thus, to the creative, traditions are not seen as guidelines to stay within, but boundaries to advance and explore outside of. Creativity comes when a person thinks differently, creating something that has never existed before.
No matter how new an innovation is, or how many problems a new invention solves, the creative mind always thinks about it one step further, and is not satisfied with the current level of innovation. While this may seem like a never-ending treadmill of hard thinking, the life in being creative is not the end product, but the process it took to get there.
When you hear a past innovator talk about how things were like back in “their day”, they’re reminiscing on the process it took to bringing new innovation in, and how creativity changed their lifestyle.
That is why we aren’t carrying around black squares for data storage anymore.