Curious as to what it was about, I decided to attend the seminar. There was nothing to lose about a free two hour seminar given in an area of my interest. Upon walking into the seminar, I was faced with a small group of people listening to a man in real estate talk about building companies. The man shared very solid principles about the stages of business, business goals, and other business processes. And at the end, he began advertising an $800 conference that would take place the following week.
Don’t get me wrong, I love it when I get to attend conferences and connect with people who are making a difference in the world. I love listening to people speak from their experiences and learning the things that they have to share.
But the difference between the person who is paying money to attend the conference and the person who is getting money to share at the conference is that the person who is sharing out the conference did something that was worthy of sharing.
Anyone can pay money to attend a conference. In fact, many people attend conferences and seminars, read books and blogs, and never really seem to move very far. The same principles that govern the information diet ring true for skill mastery; that how much you know is mostly irrelevant, but what’s important is that you are implementing the things that you know.
In order to get out of the cycle of simply listening to what other people have to share, it means stepping out into your own experiments to create something worthy of sharing.
I had to decline the offer to attend this entrepreneurship conference because I knew that it would be just as powerful to apply the things that I already knew in my head instead of having the good feeling of learning from industry leaders.
It is powerful to have people to learn from, but only if what you learn extends further than simply knowledge in your head.