Fear of the unknown, often related to a person’s perception of the future, is always weighed against the events in the present and the past. The mental tug-of-war is between continuing what you are doing in the present for the same results, or trying something radically different for a risk of failing. There’s always a trade-off between consistency and potential virality.
But what happens when you continue doing something that no longer works? Maybe a process that you’ve been using is becoming obsolete, or information that you rely on is outdated.
The definition of an expert is someone who has special skills or knowledge based on training or experience. In other words, experts are people who have knowledge or experience that they learned in the past. And as history has illustrated countless times with various companies, industries, and schools of thought, the mindset of expertise often gets in the way of true innovation.
Of course, that is not to say that lessons from the past are worthless. Lessons from the past, no matter how profound and impactful or negligible and insignificant they might seem, are merely illustrations of what has worked in the past, not projections of how things will be in the future.
Using what has worked in the past to face the unknown future definitely feels safe, but the distinction must be made between safe and comfortable. Safety zones and comfort zones do not completely overlap. Many people are unconsciously disabled by assuming that things that are uncomfortable are unsafe, but even more disabling is when people assume things that are comfortable are safe.
Innovation is achieved under circumstances where it is rarely comfortable. Sometimes the only way to be safe is to be uncomfortable.