I’ve been blogging since 2009. I’ve written on a large handful of blogs, ranging in topics from technology, personal musings, faith, education, etc.
I’ve had a number of successful articles here and there, but I am still very much in the midst of learning how to blog.
Last June, frustrated with the limiting distinction between extroverts and introverts, I wrote my own post about ambiverts. Before I knew it, my article had reached over 50,000 readers, and I thought that I had hit a home run, and building an audience was going to be a walk in the park after that.
I was wrong.
Last month, I published a post about communication, and up to this point, received a grand total of 22 views.
As much as I would like to tell you that blogging is quick and easy, it usually isn’t. Cultivating your voice is something that takes grit, determination, and perseverance. You may not see progress at first. You might not even see much progress after a year.
When people come up to me and tell me that they have a message for the whole world to share, I wonder how long they are willing to stick to sharing their message. I’ve had many friends become passionate about something, start a blog, only to find a deserted web page two months later.
People think that writing is easy, and that they will somehow get noticed within the first three blog posts. Anyone who has ever maintained a blog for more than two weeks understands that it’s not always rainbows and butterflies.
I’m not going to give you “five steps to find your voice” or “three productivity hacks that will change your writing”. Instead, I’m going to give you the most fundamental truth behind writing.
Writing is simply a crystallized, tangible reflection of your thoughts and who you are; writing reveals who you are. You aren’t what you write, you write what you are.
The most effective way to find your voice is to be yourself. Develop yourself as a person and get to know yourself. Don’t focus on who is going to be reading your content or where your content is going to be shared. Focus on being yourself and sharing who you are.
My post on ambiverts didn’t reach 60,000 people because I carefully picked keywords or thought of 30 different titles. It was simply because it was a honest reflection of who I am.
Note: This post was written as a guest post for Passion to Income