If there’s any company that defied all odds in the last five years, it would be Tesla Motors.
Tesla broke all the stereotypes of electric cars. To this day, Tesla has been the only car company to create a practical, attractive, and fast electric car.
Tesla disproved the economic difficulties forecasted by experts, ignored everything that people have been saying about American car companies, all while shattering all safety records.
Tesla has pretty much single handedly ignored every single notion of what is possible within our modern day economy.
Like any successful entrepreneurial venture, the way that Tesla positioned themselves in the market and to their audience is nothing short of brilliant, and is probably why they have been as successful as they have.
They understood their customer. I’m sure that Musk knew that people thought electric cars were impractical and low range. Tesla proved that they could build a quality car that would compete with high end luxury cars in the same price range. They understood that their customers were in the luxury / tech / geek world, so they created a flagship car that appealed to Silicon Valley professionals.
They understood the market. They took time to design a car that doesn’t only sell because it is electric, but they took the time to understand what potential car buyers are looking for. By incorporating a frunk, they understood that sometimes people have a lot of things to transport.
They understood timing. The fact that they came out with the roadster in limited quantity before they came out with the Model S shows that they understood that they had to earn credibility before people would simply buy their cars.
They understood automation. Just a quick tour through their factory (watch the video) show that they are using modern day technology to streamline their process of production.
They understood their customer’s concerns. The fact that you can go to any Tesla supercharger and charge your Tesla absolutely free of charge is a brilliant move on Tesla’s part. Not only do they create an infrastructure to support their new technology, but they make it easy for people to make long trips.
I’m sure there’s a ton more that I’m overlooking, but definitely keep a look out for the future of this company.