Everything in life whether it be business or family or otherwise, all boils down to interactions and relationships with people.
Everyone knows the story of Rosa Parks, A black woman who refused to give up her seat on the bus during the era of racial segregation. But the reason Parks was able to spark such a movement was not because of her brave act. Many blacks during that time were also standing up for themselves when whites mistreated them.
But why was Rosa Parks so successful?
Simply put, Rosa Parks was extremely well connected. She was known by government officials for her work in the NAACP and known by communities for being extremely supportive in schools and churches. She had a way of building rapport with everyone around her.
Then, when the famous event happened on the bus on that historical day, it united everyone who knew her and stirred up a reaction big enough to put the event into history.
The same goes for countless of other instances in history.
It’s easy as a creative or an entrepreneur to think that as long as I build something of quality, people will come. It’s easy to just focus on our craft and not get to know the people and the markets around us. Especially with the internet it’s easy to assume that posting on facebook or tweeting a message will get engagement, but that has no comparison to truly getting to know and building a relationship with someone else.
If you just know how to connect people and don’t have anything of quality, people won’t stay. But when you are both connected and have something incomparable to anything else out there, you can start a movement.